Race names
Within the New Eden universe, there are 5 races. The Gallente, Minmatar, Caldari and Amarr. These are the main races which determine, in addition to your bloodline, certain 'traits' which your character will possess in EVE Online or DUST 514. These are merely descriptions, and as such have very little effect on the gameplay. Each race has different core values which determine their morality and alignment with the other races. They are not simply names on pages; each race has an origin, a history, a legacy. For more information, see the source link below.
In addition to the big four, there is an extra, more obscure race: the Jove. Currently, within DUST 514, there is no exposure to the Jovian race. Whether you're in EVE Online or DUST, you cannot (currently, at least) select to begin the game as a Jovian.
Each of the four main races possess three seperate bloodlines, further distinguishing the personality of a character.
The Gallente have the Gallente, Intaki and Jin-Mei.
The Caldari have the Civire, Deteis and Achura.
The Minmatar have the Brutor, Sebiestor and Vherokior.
The Amarr have the True Amarr, Ni-kunni and Khanid.
A new mercenary will begin in an NPC corporation which is determined by their race and bloodline.
Once again, more information and detail on each bloodline can be found in the source link below.